Can Credit Card Companies Predict Divorce?

According to Google’s Marissa Mayer, that might be possible!

I a recent SXSW festival, she took the stage to talk about the “fast, fun future,” including the notion that Google’s information is transparent and could be used for much more than it is currently. She brought up an interesting example, saying that

“There are actually a lot of places that have a lot of data about you that people don’t know. I read the other week that credit card companies know with 98% accuracy two years before that you’re going to get divorced – that’s crazy.

Wouldn’t that be interesting? If a couple’s spending habits together actually predict whether or not they will split?

Although Visa apparently denies that they keep track of marital status, David Evans at OnlineDatingPost seems to believe otherwise, but says that might be a good thing. Apparently, he

would love to see buying habits included in profiles. The information doesn’t have to be public, but credit card companies know an awful lot about us, why not put the data to good use?

Hmm, we’re not so sure about that.

What do you think? Do you think your buying habits have a place in your online dating profile? Or should they remain private as they have been?

1 thought on “Can Credit Card Companies Predict Divorce?

  1. I think this kind of information could be useful to everyone.

    For myself, a secure private version of my own personalized results could be provided to me for my own use – whether that be for personal growth or something else. Personally, I would find it amazing to see the statistical possibility of my own future behavior… like a personal time machine ( note: Yes, I know… it is not predicting the future… it is predicting a possibility… still a potentially useful tool – if I want to use it ).

    For those other than myself (ie. the business community, governments, the public, etc) an anonymized general statistic could be used for the purpose of open and public knowledge of the trends of individuals within society in general.

    There are pros and cons to everything. That doesn`t mean it shouldn`t or won`t exist.

    I have no problem being transparent with my personal details, but I respect the right for each individual to make that choice for themselves. Those who object to something will simply not participate in it… and that should be taken into account so as to not be deceptive in suggesting that they represent something they do not… in fact, the result is less useful to me if it does not seek to reflect the truth. Even with less than pure motives, though, I still consider it to be something worth developing.

    – Cory

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