Dating Site Formulas May Not Work

Happy Valentine’s Day from DatePro, and here’s some good news: According to an article by online dating expert Julie Spira, online dating has finally lost its stigma. While in the past, meeting someone online seemed to imply that you were a failure at dating in the “real world,” nowadays dating sites are the second most common place to meet your significant other, just behind meeting through a mutual friend.

According to a study by the Association for Psychological Science, however, the scientific matching approach that many dating sites use (think eHarmony) to set up couples may be inferior to just meeting by chance. Via the study:

Although many dating sites tout the superiority of partner matching through the use of “scientific algorithms,” the authors find that there is little evidence that these algorithms can predict whether people are good matches or will have chemistry with one another.

Findings such as this make us wonder if perhaps the “algorithms” these dating sites tout are just a way to bring in customers. We all know that people gravitate towards products that make promises, and claiming that a site uses SCIENCE to match couples is about as convincing a promise as you get. Just as much holistic medicine is dependent on the “placebo effect,” isn’t it possible that these scientific algorithms just put people in the right mindset to find love?

What do you think? Do you believe that dating sites using algorithms and formulas are better at creating love connections?