eHarmony To Start Publishing Books
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John Heinz once said, “to do a common thing uncommonly well brings success.” eHarmony certainly has done that for online dating: it is one of the most successful dating empires around today. However, you’ll note that Heinz didn’t say “and then try something else that everyone else has already done like, a million times already, and do it averagely.” But, alas, eHarmony decided on that direction as made apparent by their uniting with Octopus publishing to release a line of dating self-help books, starting with the oh-so-unique “Dating the Second Time Around: Finding Love that Lasts.”
Fortunately for eHarmony, people are easily manipulated, and we’re sure their book will have phenomenal success. Let’s hope they have a little more success than the Heinz cleaning product venture.
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