How Legitimate is PlentyOfFish’s New Site “eVow”?
PlentyOfFish is one of the most popular dating sites around today. Why so, you wonder? Is it because of the high quality of customer service, easy site navigability, and quality members? Unfortunately, that’s not the case — it’s popular because it’s free. Casual daters flock there, looking for a free way to find a fling.
So when the guys behind PoF announced that they were planning on launching “eVow,” a dating site geared only towards those looking for long term relationships, we were pretty, uh, taken aback, to say the least, especially when they said they were planning on making it a paid site.
Now, we understand that online dating, just as any other type of industry, is a business, and making money is a high (if not the highest) priority. However, when you have your successful free site for casual daters and decide to launch a website thats goals and methods are a complete 180, you’ve got to wonder if money is the only factor.
In his blog post announcing the new site, founder Markus Frind stated that he “looked around the market and noticed that no one was actually catering to people that wanted to find relationships.”
Um. What? I’m sorry, can we discuss the sheer ludicrousness that was just uttered? There are no dating sites that cater to relationships? Let’s see here, eHarmony, Match.com… the two biggest names in the business… aren’t catering to people looking for relationships? Did I miss some sort of breaking news that those sites are actually green card scams? Because as far as I know every commercial for either of the sites shows couples, in love, with their marriage date written directly below their names. But you’re right, Mr. Frind… you found the one niche that no one had discovered yet. Genius.
According to his blog, within a week after posting the link to the new site on PlentyofFish, he had 100,000 new users. So… 100,000 new members, that were PlentyofFish members, who are used to casually dating, and not paying, the two aspects of your new site that you plan on weeding out. Interesting.
As the online dating industry continues to expand, it’s only expected that unique ideas would slowly taper and innovators would have to start retooling the ideas of the past, but by starting a website with the tagline “eVow: it’s more than dating,” we can only laugh.
Let’s just hope that it’s a joke.